Start with the conversation
Customers do not always order in catalogue language. They use familiar product names, shorthand, local language and voice notes. A useful ordering workflow starts by understanding that context.
Make the order clear
Match the product, quantity and selling unit. Keep carton, case and piece quantities explicit, and give the customer a chance to review the order before confirmation.
Connect the next step
Once the request is clear, move it into your order workflow. Stock validation, invoicing and accounting connections should follow the configuration agreed for your business.
Test real examples
Use the messages your customers actually send. Include missing quantities, unavailable products and mixed selling units before rolling out to a larger audience.