About us

Built for the way
India does business.

AI for Indian small businesses, built around the way they already work.

B2B commerce through
conversation.

Mulltiply connects B2B conversations with the systems that run a business. Customers use WhatsApp to discover products, check prices and availability, place orders, and follow up. Behind the conversation, Mulltiply connects catalogs, inventory, pricing, order management, customer accounts, and ERP or accounting systems.

Start with the conversation

Retailers and dealers ask questions, share lists and place trade orders on WhatsApp. Begin where they already are.

Explore customer ordering

Connect the business

Bring your catalogue, people and order process together with the systems your team uses.

Explore the platform

Make room to grow

Use marketing, customer follow-ups and reporting to develop the next opportunity.

Explore CRM & analytics

The team behind Mulltiply

Built with technology.
Grounded in business.

Harsh Gupta

Founder & CEO

Building Mulltiply with experience across technology, commerce and analytics, and a belief that AI should fit the way businesses work.

Suraj Khandelwal

Co-founder · Partnerships

Bringing distribution and sales experience to the relationships and everyday workflows Mulltiply supports.

Built for everyday
business impact.

We work with businesses to turn familiar customer conversations into useful, connected workflows.

In the news Join the team Follow Mulltiply on LinkedIn

Why we’re building Mulltiply

AI that fits the way
India does business.

We’re building Mulltiply for India’s small and growing businesses. Our core is B2B wholesale and distribution, where customers order on WhatsApp, salespeople manage relationships, and teams rely on ERP and accounting software to keep business moving.

Mulltiply connects those conversations with the work behind them: product enquiries, pricing, orders, customer follow-ups and delivery. Customers keep using familiar channels while the team gets a clearer, more connected way to work.

We also support manufacturers, brands and D2C businesses, including Shopify-connected selling through WhatsApp and Instagram.

See how Mulltiply works

Trust, partnerships & recognition