Turn Instagram comments, reels, posts, and DMs into real customer conversations
Mulltiply's Instagram AI Agent responds to every inbound interaction — comments, post replies, reel engagement, and DMs — then guides each conversation to the right outcome: answer, lead, WhatsApp, callback, CRM, or human handover.
Use the chat button at the bottom right to set up and test your agent.
What it can do
Not just a bot. A complete Instagram AI agent.
The agent understands comments, post replies, reel engagement, and DMs — then responds individually and moves each interaction to the right next step.
Reply everywhere
Respond to comments, post replies, reel engagement, and DMs from one trained Instagram AI Agent.
Capture every opportunity
Collect name, phone number, city, interest, budget, and callback time from any inbound Instagram interaction.
Hindi + Hinglish ready
Handles ‘price?’, ‘kitne ka hai’, ‘demo chahiye’, ‘mujhe call karo’, and ‘details’.
Move to WhatsApp
Ask for a phone number and continue the journey through WhatsApp, your team, or CRM.
Recommend products
Share products, prices, catalogs, offers, and links based on what someone comments or messages.
Human handover
Escalate demo requests, angry customers, bulk enquiries, custom pricing, or high-value conversations.
How it works
From Instagram interaction to structured outcome.
Every comment, post reply, reel response, and DM is routed to the right action.
Customer engages
Comment, reel reply, post reply, DM, price, demo, support, callback.
AI understands intent
Hindi, English, Hinglish, emojis, and vague messages.
Agent responds
Answers, asks questions, shares product, or requests phone number.
Outcome captured
Source, name, phone, city, interest, urgency, and next step.
Team acts
WhatsApp, CRM, callback, order, demo, or human handover.
Train your agent
No coding. Configure your agent in six guided steps.
Set business identity, audience, products, tone, handoff rules, and training examples — then tap the chat button at the bottom right to preview replies.
Agent setup
Train your Instagram AI agent
Step 1 of 6
Test chat via the chat button (bottom right)
Step 1 of 6 — Business identity
Defaults to brand name on save if empty
Connect Instagram safely in a few clicks.
Link your Instagram Business account through Meta's secure OAuth flow and start handling comments, reels, posts, and DMs from one AI workflow.
- Official Meta login
- Pause agent anytime
- Human takeover available
- Data used only for your workflows
Ready to connect?
Link your Instagram Business account through Meta's secure flow
Secure connection: Mulltiply uses only the permissions required for Instagram interactions. We never store your login credentials.
Pricing
Simple pricing for Instagram automation.
₹1,599/month includes 1,00,000 messages. If your volume is higher, connect with us for custom pricing.
Instagram AI Agent
For businesses that want one agent across comments, posts, reels, and DMs.
- Up to 1,00,000 messages/month
- Comments, reels, posts, and DMs
- FAQ and business training
- Lead capture with phone number
- Human handover
High Volume
For brands, creators, agencies, and businesses with more than 1,00,000 messages/month.
- More than 1,00,000 messages/month
- Multiple Instagram accounts
- Advanced workflows
- CRM / WhatsApp integrations
- Priority onboarding
Built for how Indian customers engage on Instagram.
Your agent understands short comments, mixed language, pricing requests, reel replies, and vague customer intent.
FAQ
Everything customers ask before connecting Instagram.
Do I need coding?
No. You can train the agent by adding FAQs, products, pricing rules, lead fields, and response instructions.
Can it reply to comments and reels?
Yes. It can respond across comments, posts, reels, and DMs based on your setup and permissions.
Do I need an Instagram Business account?
Yes. Instagram automation works with Instagram Business accounts connected to a Facebook Page.
Can humans take over?
Yes. The agent can pause, escalate, or notify your team whenever human support is needed.
Every Instagram interaction is a potential customer conversation.
Mulltiply makes sure comments, reels, posts, and DMs are handled individually, captured, and routed.