Turn Instagram comments, reels, posts, and DMs into real customer conversations
Mulltiply's Instagram AI Agent responds to every inbound interaction — comments, post replies, reel engagement, and DMs — then guides each conversation to the right outcome: answer, lead, WhatsApp, callback, CRM, or human handover.
Takes ~5 mins. Fill required fields, test with 20 free messages, then connect Instagram when ready.
Built for how Indian customers engage on Instagram.
Short comments, Hinglish DMs, price questions, reel replies — your agent handles all of it.
mulltiply.ai
Post · New comment
@customerPrice?
@mulltiplyaiPlans ₹1,599/month se start hote hain, jisme 1,00,000 messages included hain.
Mulltiply AI Agent
Active now
mulltiply.ai
Reel · New comment
@customerWholesale price milega?
@mulltiplyaiYes, bulk pricing available hai. Please share quantity and city.
mulltiply.ai
Post · New comment
@customerMujhe contact karo
@mulltiplyaiSure. Please share your phone number. Our team will call you shortly.
Your agent, live in 3 steps
Set up once. Test for free. Connect when you're happy with the replies.
Configure your agent
Enter your brand info, products, and tone. Only the required fields are needed to start — everything else is optional training.
Test before committing
Chat with your agent exactly like a customer would. See how it responds before connecting anything.
Connect & go live
Link your Instagram Business account, pick a plan, and your agent handles every comment and DM 24/7.
What it can do
Not just a bot. A complete Instagram AI agent.
The agent understands comments, post replies, reel engagement, and DMs — then responds individually and moves each interaction to the right next step.
Reply everywhere
Respond to comments, post replies, reel engagement, and DMs from one trained Instagram AI Agent.
Capture every opportunity
Collect name, phone number, city, interest, budget, and callback time from any inbound Instagram interaction.
Hindi + Hinglish ready
Handles 'price?', 'kitne ka hai', 'demo chahiye', 'mujhe call karo', and 'details'.
Move to WhatsApp
Ask for a phone number and continue the journey through WhatsApp, your team, or CRM.
Recommend products
Share products, prices, catalogs, offers, and links based on what someone comments or messages.
Human handover
Escalate demo requests, angry customers, bulk enquiries, custom pricing, or high-value conversations.
Under the hood
From Instagram interaction to structured outcome.
Every comment, post reply, reel response, and DM is routed to the right action.
Customer engages
Comment, reel reply, post reply, DM, price, demo, support, callback.
AI understands intent
Hindi, English, Hinglish, emojis, and vague messages.
Agent responds
Answers, asks questions, shares product, or requests phone number.
Outcome captured
Source, name, phone, city, interest, urgency, and next step.
Team acts
WhatsApp, CRM, callback, order, demo, or human handover.
Configure in ~5 mins
Fill required fields, test free, then go live.
Set business identity, audience, products, and tone. Reach 65% readiness to unlock test chat — then connect Instagram when you are happy with the replies.
Mulltiply Setup
Question 1 of 5
Set up your agent first, then connect Instagram.
Fill the form above, save your setup, and test the agent. Once your prompt is ready, come back here to connect Instagram.
- Official Meta login
- Pause agent anytime
- Human takeover available
- Data used only for your workflows
Complete agent setup
Fill the form above to set up your agent, then come back here to connect Instagram through Meta.
Secure connection: Mulltiply uses only the permissions required for Instagram interactions. We never store your login credentials.
Pricing
Simple pricing for Instagram automation.
₹1,599/month includes 1,00,000 messages. If your volume is higher, connect with us for custom pricing.
Instagram AI Agent
For businesses that want one agent across comments, posts, reels, and DMs.
vs ₹25,000+/mo for a dedicated social media manager
- Up to 1,00,000 messages/month
- Comments, reels, posts, and DMs
- FAQ and business training
- Lead capture with phone number
- Human handover
High Volume
For brands, creators, agencies, and businesses with more than 1,00,000 messages/month.
- More than 1,00,000 messages/month
- Multiple Instagram accounts
- Advanced workflows
- CRM / WhatsApp integrations
- Priority onboarding
FAQ
Everything customers ask before connecting Instagram.
Do I need coding?
No. You can train the agent by adding FAQs, products, pricing rules, lead fields, and response instructions.
Can it reply to comments and reels?
Yes. It can respond across comments, posts, reels, and DMs based on your setup and permissions.
Do I need an Instagram Business account?
Yes. Instagram automation works with Instagram Business accounts connected to a Facebook Page.
Can humans take over?
Yes. The agent can pause, escalate, or notify your team whenever human support is needed.
Every Instagram interaction is a potential customer conversation.
Mulltiply makes sure comments, reels, posts, and DMs are handled individually, captured, and routed.