Digital Marketing Manager
We are looking for a hands-on Digital Marketing Manager to help more businesses discover Mulltiply and turn that interest into qualified leads. You will plan and run digital campaigns, own day-to-day marketing spend, and create content that explains our product in a way business owners can relate to.
About Mulltiply
Mulltiply is building an AI-powered commerce platform that helps businesses manage customer conversations, orders, inventory, payments, and business workflows through WhatsApp.
Our goal is simple: help businesses use AI without forcing them to change the way they already work.
Role Overview
We are looking for a hands-on Digital Marketing Manager to help more businesses discover Mulltiply and turn that interest into qualified leads. You will plan and run digital campaigns, own day-to-day marketing spend, and create content that explains our product in a way business owners can relate to.
Short-form video, especially reels, will be a major part of the role. You should be comfortable finding customer stories and practical use cases, writing hooks and scripts, coordinating shoots, and turning footage into content that people want to watch and share. You will work closely with sales, product, and customer-facing teams to learn what resonates and improve campaigns based on results.
Key Responsibilities
Digital Campaigns & Lead Generation
- Plan, launch, and optimize paid campaigns across relevant channels such as Meta and Google.
- Build campaigns for specific customer segments, use cases, and stages of the buying journey.
- Coordinate landing pages, lead forms, creatives, and follow-up with the sales team so campaigns generate useful leads.
- Track lead quality and conversion, not just impressions and clicks, and test ways to improve results.
Content & Reels
- Own a practical content calendar for social media, with a strong focus on Instagram reels and short videos for LinkedIn.
- Develop ideas, hooks, scripts, storyboards, captions, and calls to action using real business problems and Mulltiply use cases.
- Create reels hands-on and coordinate filming, editing, design, and publishing when support is needed.
- Repurpose demos, customer questions, product updates, and campaign learnings into useful videos, posts, and ad creatives.
- Keep the content clear, credible, and relevant to Indian business owners, distributors, wholesalers, and brands.
Budget & Performance
- Manage the approved digital marketing budget, allocate spend across campaigns, and monitor it regularly.
- Set up and maintain reliable tracking for campaign spend, leads, conversion rates, and cost per qualified lead or customer.
- Share concise weekly results: what was spent, what worked, what did not, and what you will change next.
- Run structured creative and audience tests, then scale approaches that show strong business results.
Collaboration & Brand
- Work with sales to understand lead quality, objections, and the messages that help prospects move forward.
- Work with product and customer success to turn features and real customer workflows into accurate, engaging content.
- Maintain a consistent Mulltiply voice and ensure claims, examples, and visuals reflect what the product can do.
- Coordinate freelancers or agencies where needed while owning the quality and timeliness of the final output.
What We Are Looking For
- 2–3 years of hands-on experience in digital marketing, growth marketing, or performance marketing.
- Experience running paid campaigns and managing a budget, with the ability to explain results through leads and conversions.
- A portfolio of short-form videos or reels you have ideated, scripted, produced, edited, or managed.
- Strong writing skills and the ability to make a business or software concept simple and engaging.
- Comfort with campaign tools, analytics, spreadsheets, and basic reporting.
- Clear communication in English and Hindi; comfort creating content for an Indian business audience.
- Strong ownership, creative judgment, attention to detail, and willingness to test and learn quickly.
- A bachelor’s degree in marketing, business, communications, or another discipline; practical work and results matter most.
Good to Have
- Experience marketing B2B SaaS, AI products, WhatsApp tools, or solutions for SMBs.
- Familiarity with Meta Ads Manager, Google Ads, GA4, CRM attribution, and simple video editing tools.
- Experience shooting smartphone video, interviewing customers, or appearing on camera when useful.
- An understanding of distributors, wholesalers, retailers, or FMCG businesses.
What Success Looks Like
- A steady pipeline of relevant leads from campaigns, with clear visibility into spend and lead quality.
- A consistent stream of useful reels and other content that helps prospects understand Mulltiply.
- Campaign decisions based on conversion and customer feedback, with measurable improvement over time.
- Sales and customer teams have content they can use to explain the product and answer common questions.
- Marketing spend is tracked carefully, and results and next steps are communicated clearly.
Why Join Mulltiply
You will help shape how businesses first hear about Mulltiply and understand what it can do for them. This role gives you room to create, experiment, measure results, and see the direct connection between your work and customer growth.