Starter
No AI
A starting point for your team and ordering workflow.
- Unlimited orders
- 5 employee licenses
- 1-week assisted onboarding
- Annual billing only
+ ₹10,000 upfront onboarding
Explore StarterBuilt for distributors, wholesalers and manufacturers.
Turn customer conversations into orders, connect your existing systems and grow your business.
Connect with
your existing system




Find customers, manage orders, track your team and deliveries, and understand what grows your business.
Reach customers with your products and offers through WhatsApp marketing. Make it easy for them to enquire and take the next step.
Handle questions about products, prices and availability. Keep the conversation moving towards an order.
Manage orders through Mulltiply ERP. Define the stages that fit your business, process each order and keep customers informed as it progresses.
Sharma General Store
Bring attendance, leave, access, customer assignments, sales beats, targets and incentives into one employee management workspace.
Assign orders to your delivery team or a transporter. Track delivery progress, collect and record payments, and keep customers informed.
Sharma General Store
Define the journey from lead to customer. Plan how and when to reach out, then use standard reports and data filters to find your next opportunity.
Start with the tools your business needs. Starter, Growth and Scale prices are per month with annual billing. Talk to us about Enterprise for Distributor Management.
No AI
A starting point for your team and ordering workflow.
+ ₹10,000 upfront onboarding
Explore StarterText AI
AI that answers your customers in text.
+ ₹10,000 upfront onboarding
Explore GrowthText, voice and image AI
AI that understands text, voice notes and images.
+ ₹10,000 upfront onboarding
Explore ScaleConnect your brand with its distributor network.
₹10,000 one-time onboarding for Starter, Growth and Scale, plus ₹10,000 for standard Marg, Busy or Tally integration if you need it. Enterprise pricing and onboarding are discussed with the team. All prices exclude applicable taxes.
Growth and Scale also offer 6-month billing.
Practical AI for the conversations, orders and everyday work that keep your business moving.

Connect WhatsApp and Instagram conversations with your business workflows.

Bring WhatsApp ordering into the Marg ERP your team already uses.

Award winner at Tally MSME Honours 2026.

Let retailers order directly, support salespeople taking orders for customers and qualify wholesale enquiries from Instagram.
Let business customers place orders directly through your WhatsApp number, in their own words.
Explore Customer BotLet salespeople use the same WhatsApp number to place orders on a customer’s behalf.
Explore Salesman BotCreate, train and test your own Instagram Agent, then connect it to reply to your Instagram messages.
Explore Instagram AgentKeep using your WhatsApp Business App while adding connected commerce workflows on the same number.
Available for eligible accounts. Meta setup requirements and feature limitations apply.
Familiar conversations. Connected operations.
Continue customer conversations in the app.
Connect supported automation and order workflows.
Wholesalers and distributors are at our core. Manufacturers connect their retail and distributor network, while D2C brands bring Shopify together with Instagram and WhatsApp.
The core of Mulltiply: connect customer ordering, your sales team, existing systems and fulfilment.
Explore wholesale & distributionOne brand WhatsApp number. Orders routed to mapped distributors, with central visibility and sales-fleet management.
Explore manufacturingConnect your existing Shopify store and take customer orders through Instagram and WhatsApp.
Explore D2CProduct names, sizes, selling units and processes differ. Your workflow should reflect them.
Help your customers connect WhatsApp to their daily operations. Explore a partnership alongside your ERP, consulting or technology services.
Explore the business questions behind better customer conversations and connected operations.
A perspective on shifting FMCG demand and distributor execution in India.
Read on LinkedInA look at the distribution systems behind fast-growing consumer brands.
Read on LinkedInLessons from conversations with traders, importers, distributors, and brands at MEWA India 2026: use AI to turn familiar WhatsApp ordering into structured business workflows.
Read on LinkedInExplore the full FAQ library, from getting started and choosing a plan to orders, your team, integrations and growth.
No matching questions. Try another word, or talk to our team.
Your business customers order directly. They may be retailers, dealers, distributors or other buyers, depending on whom you sell to. The Salesman Bot supports your employees ordering on their behalf through the same WhatsApp number.
Yes. Mulltiply can interpret text, voice notes and handwritten order images. Unclear products, variants or quantities should be clarified before the order is confirmed.
Customers can use WhatsApp for the conversation. Product links or a WebView may be used when a larger catalogue or order review is helpful.
Mulltiply supports WhatsApp Business App coexistence for eligible accounts. The team will check number and account eligibility during setup.
Yes. The salesman identifies the customer and captures that customer’s order. Customer selection, product details and quantities should be checked before confirmation.
Yes. Combine field order capture with customer assignments, sales beats, targets and order processing according to your setup.
Yes. Customers can order directly and your salespeople can place orders on their behalf through the same business WhatsApp number. Each order is associated with the relevant customer.
Mulltiply supports connections with systems such as Marg, Tally and Busy. The supported version, fields and order flow are confirmed during integration.
Yes. Start with your business details, then add product information, FAQs, rules and reply guidance through the setup and training fields. Save and test the agent before connecting it.
You can begin the setup questions first. Signing in is required to save your setup and use the test and account features.
Use typed business and product information, prices, FAQs, policies, language preferences, example replies and handoff instructions. Add your website and the link where customers should go next. File or PDF upload training is not part of the flow shown here.
Yes. The current setup offers 20 free test messages. Save your instructions, try realistic questions and adjust the training before you connect.
Use an Instagram Business account and complete the official Instagram login and permission flow. Review the permissions requested for the account you want to connect.
The agent supports Instagram messaging and supported comment-related conversations. Available interactions depend on the connected account, granted permissions and Meta’s platform rules.
You can provide handoff instructions and your team’s contact or destination link, so questions that need a person have a clear next step.
Plans start at ₹1,499 per month as a recurring subscription, plus applicable taxes. Instagram is a separate offer from the B2B WhatsApp plans; review its current limits and billing details before activating a subscription.
Yes. Use the training controls to update your business information and response instructions, then test the changes. Keep time-sensitive product and pricing information current.
For eligible businesses, coexistence allows a WhatsApp Business App number to connect to the WhatsApp Business Platform while continuing to use the Business App.
Eligibility and supported functionality depend on Meta’s requirements and the account setup. Mulltiply checks these during onboarding.
No. Customer permissions, applicable messaging policies, template requirements and charges still apply.
Do not assume all app features, devices or historical messages transfer unchanged. The setup team will explain the supported behaviour for your account before you connect.
Yes. Share your catalogue with a short message so customers can browse and reply with product questions or order requirements.
The conversation can continue into product questions, order details and follow-ups through Mulltiply’s connected commerce workflows.
Customers receive your message and continue the conversation on WhatsApp.
You need permission to contact the recipient on WhatsApp. Having a phone number alone is not enough, and requests to stop receiving messages must be respected.
Business-initiated messages on the WhatsApp Business Platform require approved templates. You can reply without a template within the 24-hour customer service window; outside it, an approved template is required.
Mulltiply connects customer conversations with ordering and supported integrations. We confirm the relevant workflow, data mapping and integration scope during setup.
Yes. Customers can ask product questions and send order requests in Hindi, Hinglish or English, including messages that mix languages.
These examples cover voice notes sent inside WhatsApp. A live calling agent is a separate workflow.
Background noise, faint writing, unfamiliar names and unclear numbers can affect recognition. Uncertain details should be clarified with the customer before those items are finalised.
Mulltiply can ask the customer to choose the right variant, such as a 5 kg or 10 kg atta pack, and clarify the quantity or selling unit where needed.
Yes. Clearly matched items can be added to the cart while unresolved items remain pending. The customer can review the cart before confirming.
The conversation prepares the order details and cart. The customer reviews and confirms before the order moves forward.
No system can guarantee that every handwritten note will be read correctly. A clear, well-lit photo helps; unreadable or ambiguous details need customer clarification.
Yes, using the catalogue, pricing and stock information connected to the business. The accuracy and freshness of those answers depend on that data.
Yes. Mulltiply ERP supports defining the stages that fit your order process. The stages shown on this page are examples, not a fixed requirement.
Your team manages the order internally. Customers receive the relevant updates you configure for their order lifecycle.
Yes. Customer updates can be connected to your configured order stages and communication workflow.
Mulltiply ERP can manage the order workflow while integrating with the business systems you already use. The relevant connection and scope are confirmed during setup.
The handoff point, data mapping and supported updates depend on your integration setup. These are agreed around your operational process.
This section covers order processing, lifecycle control and customer updates. Dispatch and physical delivery follow your business operations; the Delivery module helps you manage the associated details and status.
The employee management workspace covers attendance, leave and access for your team. Customer assignments, sales beats, targets and incentives support sales-specific responsibilities.
Yes. Attendance and leave are part of the employee management workflow, helping you understand who is available.
Yes. You can give employees access to chats as part of their access configuration.
Yes. Assign customers to employees so ownership and responsibility are clear.
A sales beat defines the customers or coverage assigned to a salesperson. It helps structure the field team’s customer responsibilities.
Yes. You can define targets and incentives for your sales team. The specific goals and incentive arrangements should reflect your business setup.
No. They are illustrative views explaining the employee management capabilities. Talk to our team about the setup that fits your business.
Yes. You can assign delivery personnel and allocate orders to them as part of your delivery workflow.
Yes. You can follow the delivery status and progress recorded for an order. This page describes delivery-progress tracking, not a live GPS map.
Yes. Delivery personnel can accept customer payments and record payment entries against the relevant orders. Available methods depend on your business setup.
Yes. Assign the shipment to a transporter and record the relevant transporter and goods receipt details.
Yes. Share the transport information and goods receipt document with the customer in connection with their order.
Add the receipt when it becomes available and share the later update with the customer. It does not need to arrive at the same time as the initial transporter information.
Order Management covers your stages and processing workflow. Shipping & Delivery handles the delivery assignment, progress, collections, transporter information and receipts associated with that order.
Yes. Define CRM stages that reflect how your business progresses from a new lead to an established customer. The stages shown here are examples.
Yes. Continue managing the customer relationship, history and follow-up plans after the first sale.
Yes. Use the CRM workflow to plan the next contact, the channel and the purpose of the follow-up.
Planning the next action and sending a customer communication are separate steps. Message sending follows the communication workflow configured for your business.
Yes. Standard reports provide a starting point for reviewing your business data. The available report library depends on your setup.
Yes. Use the filters and dimensions available in the reporting module to narrow, compare and explore the data.
Report freshness depends on the data available in Mulltiply and how connected systems are updated. Check the report’s data period when reviewing the results.
Enterprise is for the Distributor Management model, with distributor mapping, order routing and brand visibility. Talk to us to discuss your requirements, pricing, onboarding, usage and support.
No. Starter is available only with annual billing at ₹1,499 per month, excluding applicable taxes.
Annual billing has the lowest monthly-equivalent price: Growth ₹3,499 and Scale ₹8,499. With 6-month billing, Growth is ₹3,999 and Scale is ₹8,999 per month.
No. Onboarding is a one-time ₹10,000 charge for Starter, Growth and Scale. Standard Marg, Busy or Tally integration is a separate one-time ₹10,000, only if you connect one. Enterprise onboarding and integration are discussed with the team.
Starter does not include AI. Growth includes text AI for customer conversations. Scale adds voice and image on top of text.
No. Starter, Growth and Scale all include unlimited orders.
Prices exclude applicable taxes. Meta WhatsApp messaging charges are separate and apply to all plans; ask the team to confirm the complete communication cost for your setup.
ERP consultants, integrators, IT firms and business consultants.
Discuss current terms directly with Mulltiply; no fixed rate is promised here.
Use the partner application on Mulltiply’s website.
Wholesalers and distributors taking orders from retailers, dealers and other business customers. This is the core B2B workflow Mulltiply is designed around.
Yes. Customers place orders directly through Customer Bot, while your salespeople use Salesman Bot to place orders on a customer’s behalf through the same business number.
Yes. Connect supported versions and workflows with your existing system. Confirm the required fields, pricing, stock and order flow during onboarding.
Use Mulltiply ERP to define order stages, assign work, keep customers informed and coordinate delivery or transporter handoffs according to your business process.
Yes. Retailers can place orders through the manufacturer’s central business WhatsApp number. The order is routed to the distributor mapped to that retailer.
The mapped distributor receives and fulfils the order. The brand keeps a central view of orders across the network.
The manufacturer can manage incoming orders centrally and see orders routed across its mapped distributor network, using the configured order lifecycle and reporting.
Manage attendance, customer assignments, sales beats, targets and incentives. Review sales activity and orders so managers can see what their team is working on.
Routing follows the retailer-to-distributor mapping configured for your business. Establish and maintain those mappings as part of the setup.
Yes. Build the conversational ordering workflow around your existing Shopify store. Confirm the product and order data needed for your setup during onboarding.
Yes. Use Instagram conversations and WhatsApp ordering as customer-facing channels, connected to the store workflow configured for your business.
Yes. Add your business information, products, FAQs, tone and handoff rules, then test the agent before connecting Instagram and activating a plan.
Instagram is a separate offer starting at ₹1,499 per month, plus applicable taxes. Discuss the combined Shopify, WhatsApp and Instagram setup with the team to confirm the complete scope and pricing.
Configure your catalog with clear SKUs and pack units. Missing sizes or ambiguous quantities should be clarified before the order is confirmed.
These are supported integration options to discuss. Your setup, data fields and billing process determine the final connection.
Use CRM history and employee tasks to organize follow-ups. Configure any customer messages around your business’s contact permissions and communication process.
This workflow is for business order coordination. Medical decisions, prescriptions and regulated-product approvals stay with appropriately qualified people and the business’s approved systems.
Bring these requirements to the demo. Their availability depends on the source system, supported fields and agreed configuration; confirm the details before adopting a workflow.
No. Your business needs to evaluate the configured workflow against its own obligations. This page makes no certification or regulatory-compliance claim.
Agree the supported units and any conversion rules during setup. The team should verify the quantity basis before confirming an order.
Configure a review stage for commercial terms. Validate current rates, freight and any additional charges before an order moves forward.
Those specialist functions are not assumed in this workflow. Bring calculation and documentation requirements to the team for a capability review.
Use clear catalog variants and SKU identifiers. The order workflow should collect or clarify the exact combination before confirmation.
A photo can be part of the WhatsApp conversation. Confirm the precise product and variant against your catalog rather than relying on an image alone.
Sales analytics and customer enquiry context can help your team review product interest. Available detail depends on how your catalog and order data are configured.
A useful starting point is a repeatable product catalog and an order process involving customer conversations and team handoffs. Share your workflow so the team can assess fit.
Mulltiply ERP’s configurable lifecycle lets you discuss the stages and responsibilities your business needs, alongside CRM, employee coordination and delivery management.
A sample catalog, typical order, current software name and a short explanation of who handles each step. Avoid including unnecessary customer or sensitive information.